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Brand Colours Cheat Sheet:

Personalize Your Brand to

Attract Your Ideal Customers

Understanding Colour Psychology

Colour can evoke strong emotions and associations. Here's a quick guide to help you choose colours that resonate with your target audience:

  • Red: Passion, energy, excitement, urgency

  • Orange: Enthusiasm, creativity, friendliness, affordability

  • Yellow: Optimism, happiness, clarity, caution

  • Green: Growth, harmony, health, nature

  • Blue: Trust, calmness, security, intelligence

  • Purple: Royalty, luxury, creativity, wisdom

  • Pink: Compassion, femininity, sweetness, innocence

  • Black: Power, elegance, sophistication, mystery

  • White: Purity, simplicity, cleanliness, perfection

Choosing Your Brand Colours

  1. Define Your Brand Personality:

  • What emotions do you want to evoke?

  • What values do you want to convey?

  • What is the overall tone of your brand?

  1. Consider Your Target Audience:

  • What colours appeal to your ideal customer?

  • What cultural or industry-specific colour associations should you be aware of?

  1. Create a Colour Palette:

  • Use a colour wheel to find complementary, analogous, or triadic colour combinations.

  • Consider using a colour palette generator to explore different options. Coolors.co is a great option.

  • Aim for a limited colour palette to maintain brand consistency.

Colour Palette examples from Coolors.co

Great Colour Palette Blends

  • For a Fun and Energetic Brand: Bright and bold colours like orange, yellow, and red.

  • For a Calm and Serene Brand: Soft pastels like mint green, baby blue, and lavender.

  • For a Luxurious and Sophisticated Brand: Deep and rich colours like navy blue, gold, and burgundy.

  • For a Modern and Minimalist Brand: Neutral colours like black, white, and gray with a pop of colour.

  • For a Natural and Eco-Friendly Brand: Earthy tones like brown, green, and beige.

Additional Tips

  • Test Your Colours: Use your colour palette in different design elements to see how they look together.

  • Consider Accessibility: Ensure your colour choices are accessible to people with visual impairments.

  • Stay Consistent: Use your brand colours consistently across all your marketing materials.

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